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Friday 18 August 2017
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Choosing a Printing Company in London

Choosing a Printing Company in London

Even in today’s ‘always-on’ world, there is still a need for printed media. A standard printing service can produce flyers, promotional marketing, brochures or discount vouchers for companies and individuals. Business cards, personalised stationery, wedding invitations, cards of all kinds and community newsletters are all still in widespread use, even if initial enquiries and invitations may be made via social channels. One-off production runs such as posters, roller banners, wall planners, calendars and diaries sit alongside promotional merchandise including notepads, sticky notes and jotters for those people who prefer to take notes by hand on the phone instead of using a text file on their computer. Talking of computers, some companies offer an all-in-one design service including logo design, website development and building. That means that any corporate message can be reinforced across all platforms, strengthening any company’s presence immediately.

Of course, there are always online firms to try for all of these requirements, but for personal assistance, speedy production and even 24-hour opening, a printing service in London can’t be beaten and many are online too. Some places will offer a 3-hour turnround, others will have another unique selling point such as being able to print and bind a manuscript or brochure to given standards, offer individual levels of personalisation, high volume print runs, sharp colour reproduction, large format printing, or exhibition stands, for instance. Most printing companies will provide a free quote, some will offer an artwork check as well. For regular customers or large projects, the bigger companies will have a dedicated account manager.

It is advisable not to automatically choose the cheapest printing option in London. There are enough companies for potential clients to be able to find exactly the right one, whether the criteria are that it is a local firm whose staff can work personally with clients, or that it provides a particular service which the project requires. The best option may not be the closest location, but it is likely to be easily reachable by public transport, at least; a definite selling point for those who don’t or won’t drive in the nation’s capital.

It is always a good idea to read previous customer feedback, especially on neutral review sites where the comments are less likely to be biased than on the company’s own site. Previous customers are more likely to be honest and open there about their experience of the company’s service and production standards.

Whatever the requirement, there will be a printing service in London which can help. Technology may be widespread now, but specialist applications still require specialist programs, typesetting and formatting skills. For that, printing services should be the first choice.