You may have conflicting thoughts about designing a label – at first you may feel that it should be an easy task – after all, there are so many labels in the world, it can’t be that hard. Then you start to analyse what goes into a label and may feel overwhelmed with the process; it’s easy to over-think it. In the end, you may be confused as to what is best: how can your product possibly stand out amongst other products when each and every label you see in the shop is screaming for attention? Creative design, however, should come later – first, there are some practical considerations to think about. You’ll notice that by thinking about the budget, the nature of the product and packaging, and other restrictions, your label quickly starts to form on its own. Here are the most practical considerations you should think about when developing a product label.
Material is important for two reasons. First of all, you want your label to last for a long time – at least until the product has been used completely. Think about how the product (and label) will be stored and who will be handling it. Secondly, the material will also depend on the kind of printing equipment, labelling machine, and paint or ink that will be used. It will all affect cost and design, as labelling experts like www.labeller.co.uk confirm.
The label size is largely dependent on the size of the packaging. Also bear in mind that two labels (one in front and one at the back) may be more expensive to produce and apply than one large label.
The shape of your label can help attract customers and give your product a certain appeal. However, irregular shapes may be more expensive to produce. As an alternative, you can choose to have a single rectangular label made of see-through material, whilst the print on it is irregular.
Printers refer to the term ‘bleed’ as the white border around the design. Do you need it?
Print and graphics
Make sure the label is professionally designed and printed – nothing destroys your label more than unclear pictures and words.
If the above considerations have been made according to your satisfaction, the design of your label should already have made specific progress – the creative aspect (such as colour, graphics, fonts, and information) has already taken shape and your designers should already have short-listed a few great ideas. Making labels certainly isn’t as easy as it seems to be, but by handling the practical side first, you’re sure you’re going in the right direction. And one more thing: since your label needs to stand out in the shops, you may want to check out the competitor’s labels and see how yours can be different. Happy creating!