Sunday 20 May 2018
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Your guide to planning a door-to-door sales campaign

Your guide to planning a door-to-door sales campaign

There’s no denying the fact that door-to-door sales can be an effective way to attract new customers. A whole range of companies use this technique to win consumers over. However, there’s a knack to getting this form of marketing right. If you’re new to the world of face-to-face sales, the following guide should help you to achieve the results you’re after.


Fine tune your message

Before you even think about knocking on your first door, it’s essential that you’ve honed your marketing message. You won’t have long to get people’s attention, so it’s vital that you have a compelling story to tell. Think about what it is that sets your products or services apart and make sure you’re ready to get these facts across. Also, if you’re planning to provide special offers, consider the best ways to present them so they are as attractive as possible. If you rush this process and begin your sales campaign before you’re ready, you risk underwhelming consumers and wasting your time and money.

Get the experts on board

There’s undoubtedly a skill to selling products or services face-to-face and so if your organisation lacks experience in this area, you may benefit from bringing the experts on board. Specialists such as Appco Group are adept at running these campaigns and can help you achieve impressive results. The self-employed brand ambassadors in the Appco UK network use a technique referred to as the Human Commercial™ to build strong relationships with consumers. This approach sees them engage with people on the doorstep in an open, friendly way. They deliver tailored messages and provide detailed responses to any questions. By harnessing the power of this technique, you can increase your chances of building long-term relationships with consumers.

Taking advantage of expert help can also ensure these sales campaigns are hassle-free and it can open up more of your time to get on with other things.

Keep your costs in check

To ensure you achieve a good return on your investment, you’ll need to keep your costs in check. So, before you launch your campaign, it pays off to do some detailed calculations. If you spend money too readily, your expenses may run out of control and you could find your campaign isn’t cost-effective. As well as doing your sums, there are other effective ways to control your spending. For example, if you use Appco to run your campaign, you’ll benefit from a performance only payment model, meaning you will only pay for the results that the company actually delivers. This can help you achieve a healthy ROI.